Our Architecture
Business Architecture
As a digital agency, we create or augment a comprehensive plan to help businesses prepare and optimize their brand, platform, and promotions. We'll address the overlaps between each area to maximize the impact of their digital presence. Let's break down each component and its overlap:
Branding
The brand is the foundation of any business's online presence. It's crucial to create a strong brand identity, a compelling story, and effective media strategies. Here's what we'll do:
Brand Identity
- Understand the business's core values, mission, and target audience.
- Design a memorable logo, color palette, and typography that represent the brand's personality.
- Create brand guidelines to ensure consistency across all online platforms.
Brand Story
- Craft a captivating and authentic brand story that resonates with the target audience.
- Develop key messaging points that reflect the brand's values and unique selling propositions.
- Use storytelling in all content to create emotional connections with customers.
Brand Media
- Create visually appealing and relevant content, including images, videos, and graphics.
- Optimize the content for different platforms and screen sizes.
- Ensure that the brand media aligns with the overall brand identity and story.
Platform
The platform serves as the digital hub for the business. It includes the website, online profiles, and lead capture mechanisms. Here's our approach:
Website
- Design a user-friendly and mobile-responsive website that reflects the brand identity and story.
- Optimize the website for fast loading speeds and easy navigation.
- Implement clear call-to-action buttons to encourage conversions.
Online Profiles
- Claim and optimize all relevant online profiles, such as Google My Business, social media profiles, and directories.
- Ensure consistent business information across all platforms.
- Encourage customers to leave positive reviews and respond promptly to feedback.
Lead Capture
- Implement lead capture forms on the website to collect visitor information.
- Create compelling lead magnets (e.g., e-books, webinars) to encourage sign-ups.
- Set up automated email sequences to nurture leads and build trust.
Promotion
Promotion is all about creating awareness, generating leads, and engaging with the audience. We'll focus on ongoing content creation, search engine optimization (SEO), and digital advertising:
Ongoing Content
- Develop a content calendar with a mix of blog posts, social media updates, and videos.
- Ensure that content aligns with the brand story and provides value to the audience.
- Encourage user-generated content to foster engagement and community building.
Search Engine Optimization (SEO)
- Conduct keyword research to identify relevant and high-traffic keywords.
- Optimize website content for SEO, including meta tags, headings, and image alt tags.
- Build high-quality backlinks to improve the website's search engine rankings.
Digital Advertising
- Create targeted digital advertising campaigns on platforms like Google Ads, social media, and display networks.
- A/B test ad creatives and landing pages to optimize campaign performance.
- Monitor and analyze campaign metrics regularly to make data-driven decisions.
Overlap Considerations
Promotion is all about creating awareness, generating leads, and engaging with the audience. We'll focus on ongoing content creation, search engine optimization (SEO), and digital advertising:
Brand and Platform (Trust)
The overlap between the brand and platform is critical for building trust with the audience. A consistent brand identity and story across all digital touchpoints, including the website and online profiles, create a sense of authenticity and reliability. Ensuring accurate business information on all platforms also fosters trust among potential customers.
Platform and Promotion (Leads)
The overlap between the platform and promotion plays a key role in generating leads. An optimized website with lead capture forms, coupled with effective digital advertising and SEO, drives traffic to the website and encourages visitors to convert into leads.
Promotion and Brand (Awareness)
The overlap between promotion and brand is essential for increasing brand awareness. Engaging content, social media promotions, and digital advertising campaigns help create visibility and awareness about the brand, its story, and values, thus fostering a stronger brand identity.By addressing these aspects and considering the overlaps, businesses can create a robust and cohesive digital strategy that enhances their online presence, generates leads, and builds a strong brand identity, ultimately leading to business growth and success.